JustAI, an AI-powered marketing technology platform, has raised $17 million in a Series A funding round led by US-based venture capital firm Base10. The round also included participation from Y Combinator, Peak XV Partners, and notable tech executives such as HubSpot cofounder Dharmesh Shah. Founded in 2024 by former X executives Neha Mittal and Jeff Hara, the startup plans to use the funds to scale its engineering and go-to-market teams and expand its product offerings.
The funding round saw contributions from founders of Eppo and Vapi, as well as executives from Anthropic and Chime. JustAI, which rebranded from Just Words late last year, initially provided SaaS tools for automating personalized messaging for enterprises. It now offers an agentic AI platform that automates marketing and hyper-personalized messaging by coordinating four AI agents focused on strategy, creative, decisioning, and data. Base10 highlighted the team’s expertise in growth and machine learning as a key factor in their investment.
This investment positions JustAI to compete in the growing AI-driven marketing technology sector, where automation and personalization are increasingly critical. The platform’s agentic AI approach aims to help marketers make better decisions rather than just generate content. Comparable funding rounds in the martech space have underscored the demand for AI solutions that enhance marketing effectiveness. JustAI’s focus on ecommerce and B2B marketing use cases aligns with broader industry trends toward AI-powered customer engagement.
JustAI will allocate a portion of the $17 million to hiring talent in India and exploring market opportunities there. The startup aims to strengthen its agentic AI infrastructure and broaden its product portfolio. A Base10 spokesperson emphasized the team’s clarity on AI’s role in marketing, underscoring the company’s commitment to building the operating layer for future marketing teams.