Apple has increased prices for several of its products in India, including MacBooks, iPads, Apple TV, and HomePod devices, as of this week, according to inc42.com. The price hikes range from 14% to 88%, with the entry-level MacBook now priced at ₹79,900, up from ₹69,900, and the 14-inch MacBook Pro rising to ₹2.39 lakh from ₹1.69 lakh. The base iPad model's price increased by ₹15,000 to ₹34,900, while the iPad Mini and 13-inch iPad Pro (M5) saw hikes of ₹20,000 and ₹70,000, respectively.
The price adjustments followed a brief downtime of Apple's online store in India, which came back online with updated pricing. Apple attributed the increases to soaring global memory and storage costs, driven by the rapid expansion of AI data centers that have sharply increased demand for these components. In a statement to CNBC, Apple said the consumer electronics industry is facing an unprecedented challenge with component prices rising faster than ever, prompting the company to raise prices on multiple products while seeking solutions.
These hikes reflect broader supply chain pressures affecting the tech sector, particularly in memory and storage components. Apple's move aligns with similar trends seen globally, where rising costs have forced hardware makers to adjust pricing. The significant increases, such as the 88% jump for the 13-inch iPad Pro, highlight the impact of component shortages and cost inflation on consumer electronics pricing in India. This development may influence purchasing decisions and market dynamics for premium devices in the region.
Apple's price changes were confirmed this week on its Indian online store, with the HomePod Mini now costing ₹15,900, up ₹5,000 from before. The company has not raised iPhone prices yet but indicated that further adjustments could follow as it navigates ongoing component cost challenges.