Reliance Brands Limited (RBL) announced on August 5 that it has partnered exclusively with SKIMS, the shapewear and lifestyle brand co-founded by Kim Kardashian, to launch the brand in India. The first SKIMS stores will open in Delhi and Mumbai, with operations spanning both physical retail and digital platforms, according to livemint.com.
The partnership involves Reliance Brands managing SKIMS' presence across India, leveraging its retail infrastructure to introduce the global label to Indian consumers. This collaboration aims to bring SKIMS' range of shapewear and lifestyle products to the Indian market, combining Reliance’s distribution capabilities with SKIMS’ brand appeal, as detailed by livemint.com.
SKIMS’ entry into India reflects the growing demand for international lifestyle and apparel brands in the country’s expanding retail sector. The move aligns with Reliance’s strategy to enhance its portfolio with global brands, following similar partnerships in fashion and lifestyle segments. SKIMS’ global recognition, driven by Kim Kardashian’s influence, positions it alongside other international brands expanding in India, per livemint.com.
The launch of SKIMS stores in Delhi and Mumbai marks the brand’s first physical retail footprint in India. Reliance Brands will oversee the rollout and operations, aiming to capitalize on the growing market for premium shapewear. The partnership announcement was made public on August 5, 2026, as reported by livemint.com.