Zee Entertainment Enterprises Limited (ZEEL) has opposed the classification of Application-based Linear Television Distribution (ALTD) and Free Ad-Supported Streaming Television (FAST) services as OTT platforms, urging the Telecom Regulatory Authority of India (TRAI) to regulate them like traditional television. ZEEL submitted its position during TRAI’s consultation on regulating these services, arguing that ALTD platforms deliver scheduled linear channels similarly to conventional TV (medianama.com).
ZEEL’s submission highlights that ALTD services distribute linear television channels through apps or web platforms over the internet but retain the core characteristics of traditional linear TV. The company insists that these platforms should not be grouped with OTT services, which typically offer on-demand content. Instead, ZEEL advocates for broadcasting-style regulation based on the service’s function rather than the delivery technology, emphasizing that ALTD replicates traditional linear TV viewing digitally (medianama.com).
This stance contrasts with submissions from JioStar and Culver Max Entertainment, which view FAST and ALTD as application-layer OTT services operating over the open internet. ZEEL’s position is significant because it challenges the current regulatory framework that generally treats internet-based streaming as OTT, potentially impacting licensing, content rules, and advertising norms. The debate reflects broader tensions in the Indian media sector as digital platforms evolve and regulators consider how to balance innovation with consumer protection and industry fairness (medianama.com).
TRAI’s consultation process will continue as it evaluates these differing viewpoints. The regulator’s final decision on how to classify and regulate ALTD and FAST services will shape the future of digital linear TV distribution in India, affecting broadcasters, streaming platforms, advertisers, and viewers. Stakeholders will closely watch for TRAI’s recommendations and subsequent policy announcements.