Agentic AI startup Kily has raised ₹30 crore ($3.2 million) in a funding round led by early-stage venture capital firm Sorin Investments, the company announced this week. Other participants in the round included IPO-bound fintech company Razorpay and VC firm Wyser Capital. Founded in 2025, Kily plans to use the fresh capital to enhance its product capabilities and accelerate platform adoption among major Indian consumer brands, according to inc42.com.
Kily was founded by former Flipkart and Affle executives Sankalp Mehrotra, Anurag Singh, and Sharad Chitlangia. The startup develops autonomous AI agents that help consumer brands grow on ecommerce and quick commerce platforms by integrating real-time marketplace signals with brand objectives and operational constraints. The agents automate workflows and decision-making to optimize product visibility, advertising efficiency, pricing, and inventory availability. Kily has already partnered with leading brands including FMCG major ITC, the report said.
The funding round reflects growing interest in AI-driven solutions to streamline commerce management amid a fragmented online ecosystem. Kily’s platform aims to help brands and their partners make faster, better decisions to scale profitably. Razorpay’s participation highlights fintech’s increasing role in supporting AI startups. The deal adds to a wave of investments in Indian AI startups focused on ecommerce and consumer growth, a sector seeing rapid innovation and capital inflows.
Kily’s CEO Sankalp Mehrotra emphasized the need for autonomy in commerce management, noting that brands face thousands of daily decisions across marketplaces. The company will deploy the new funds to strengthen go-to-market initiatives and expand platform adoption. This funding round positions Kily to deepen its footprint in India’s ecommerce AI space as it scales operations and partnerships.