Cred, the fintech startup founded by Kunal Shah, is approaching 10 million users on its biometric authentication feature for UPI payments, according to an internal message shared by Shah with employees. This milestone reflects the company’s growing footprint in the digital payments space as it scales its biometric payment stack.
The biometric authentication feature allows users to authorize UPI transactions using fingerprint or facial recognition, enhancing security and convenience. Cred introduced this feature as part of its broader strategy to deepen engagement in the payments ecosystem. The internal communication from Shah highlights the rapid adoption of the technology among its user base, signaling strong traction within the fintech community.
This development underscores the increasing shift towards biometric security in digital payments, a trend driven by user demand for faster and safer transaction methods. Cred’s progress places it alongside other major players innovating in the UPI payments segment, which has seen significant growth in recent years. The company’s focus on biometric authentication aligns with broader industry moves to reduce fraud and improve user experience in India’s expanding digital economy.
Cred’s biometric UPI user base nearing 10 million marks a significant milestone in its FY25 growth trajectory. The company’s next quarterly update, expected later this year, will provide further insights into how this feature contributes to overall payment volumes and user engagement, confirming its role in shaping the future of digital payments in India.