Flipkart is preparing to enter India’s food delivery market with a pilot launch in Bengaluru, aiming to compete with established players like Zomato, Swiggy, and Rapido’s Ownly, according to inc42.com. The move comes about a year after Flipkart entered quick commerce, a segment dominated by Blinkit, Zepto, and Swiggy Instamart. The company plans to roll out the food delivery service within the next few weeks.
The new service will focus on onboarding restaurant partners rather than preparing or selling food under Flipkart’s own brands. Unlike competitors such as Zepto Cafe or Blinkit-owned Bistro, Flipkart is unlikely to build a network of cloud kitchens. The pilot in Bengaluru will help the company decide on a wider expansion strategy, with the challenge being to attract both restaurant partners and consumers to regularly order meals through Flipkart.
The Indian food delivery market has been dominated by Zomato and Swiggy for years, but Rapido’s Ownly has recently refreshed the segment with its entry. Flipkart’s entry adds a new dimension to the competition, leveraging its existing ecommerce infrastructure and customer base. The company’s approach of partnering with restaurants rather than operating cloud kitchens differentiates it from some recent entrants and reflects a strategic choice to focus on platform strength.
Flipkart’s food delivery pilot launch in Bengaluru is expected within the next few weeks, marking a significant step in the company’s expansion into quick commerce and food services, as reported by inc42.com.