The Indus Valley, a Chennai-based direct-to-consumer kitchenware startup, has raised $17 million in a Series B funding round led by Gaja Capital, with participation from DSG Consumer Partners, Rukam Capital, and The Chennai Angels, according to inc42.com. Founded in 2016 by Jagadeesh Kumar and Madhumitha Uday Kumar, the company plans to use the fresh capital to innovate products, strengthen omnichannel distribution, and deepen brand presence.
The startup offers toxin-free, non-coated cookware made from natural materials such as cast iron, sheet iron, tri-ply stainless steel, wood, clay, copper, brass, and bronze. It sells products via its own website, ecommerce, quick commerce channels, and has recently expanded into offline retail stores. The Indus Valley has achieved an annual revenue run rate of ₹200 crore and aims to cross ₹1,000 crore by 2030, inc42.com reported.
This funding round brings The Indus Valley's total capital raised to about $21.8 million. The company’s growth aligns with rising consumer demand in India for healthier and sustainable kitchenware, driven by increased awareness of product quality and safety. The startup was featured in Inc42’s FAST 42 list of India’s fastest-growing D2C brands in 2025, highlighting its market position.
The Indus Valley’s latest funding will support scaling its product innovation and expanding distribution channels. The company’s goal to reach ₹1,000 crore in annual revenue by 2030 reflects its ambition to capture a larger share of the growing kitchenware market in India, as reported by inc42.com.