Tractor marketplace startup Tractor Junction has announced a ₹3 crore ESOP buyback from 80 eligible employees exercising their vested stock options. This marks the company’s second ESOP liquidity event within two years. The announcement follows Tractor Junction’s ₹200 crore Series A funding round in November 2025, led by Astanor, with participation from Info Edge Ventures and Omnivore, according to inc42.com.
Founded in 2018 by Rajat Gupta, Shivani Gupta, and Animesh Agarwal, Tractor Junction operates an integrated digital, retail, and fintech platform for buying, selling, financing, and insuring tractors and commercial vehicles. The startup runs company-owned stores across 85 cities in six states and partners with over 50 original equipment manufacturers. Its fintech arm, FINJ, launched in 2024, works with 35+ lenders and 19,000 channel partners across 17 states, per inc42.com.
The buyback comes amid Tractor Junction’s strong financial performance, with FY26 revenue reaching ₹198.4 crore, a 62% year-on-year increase. The platform attracted over 6 crore annual visitors and aims to double revenue to ₹400 crore in FY27. The Series A funding and ESOP buyback highlight growing investor confidence and employee retention efforts in India’s agri-tech startup sector, according to inc42.com.
Tractor Junction’s next financial update will reveal progress toward its ₹400 crore revenue target for FY27, reflecting its expanding footprint in rural vehicle commerce and fintech services, inc42.com reported.