India's food safety regulator FSSAI sent notices on June 14 to 14 direct-to-consumer food brands including Troovy, Storia, and Two Brothers Organic Farms for misleading branding and deceptive health-related claims. Despite the notices, a MediaNama analysis found that most of these flagged products continue to be sold on quick commerce platforms such as Blinkit, Zepto, and Instamart with the misleading claims intact.
The analysis showed that products like Two Brothers Organic Farms’ Desi Cow Ghee remain available on Blinkit, while Storia’s Pomegranate Juice is still sold on Flipkart Minutes. Other flagged items, including The Healthy Factory’s Zero Maida Whole Wheat Bread and Healthy Master chips, are also listed on Zepto and Swiggy Instamart respectively. MediaNama reached out to Blinkit, Zepto, and Instamart for comments on whether they have received any communication from FSSAI regarding the continued sale of these products but had not received a response at the time of reporting.
The continued availability of these products with misleading claims raises concerns about enforcement and compliance on major quick commerce platforms. The flagged brands represent a range of popular food items, and the FSSAI’s action highlights ongoing regulatory scrutiny of health and safety claims in India’s growing D2C food sector. This case underscores challenges regulators face in ensuring that e-commerce platforms adhere to food safety standards and consumer protection laws.
FSSAI’s notices were issued on June 14, 2026, and MediaNama’s report was published on June 18, 2026, documenting the persistence of these products on leading platforms despite regulatory warnings.