Blinkit commands nearly half of India’s quick commerce market, holding a 50% share in the rapidly growing segment, former Eternal CEO Deepinder Goyal said in an interview with Financial Times, as reported by inc42.com. The company’s quarterly net order value (NOV) stands at roughly ₹180 billion, matching the combined value of all other competitors.
Goyal explained that Blinkit’s approach differs from rivals who rely heavily on aggressive discounting and cash burn. While competitors are spending $2 billion to generate $5-6 billion in NOV, Blinkit avoids deep discounts and zero delivery fees, resulting in profitability. He also expressed confidence in Blinkit’s financial strength, noting the company has “deep pockets” and can outspend Amazon if necessary, though he prefers not to engage in such competition.
The quick commerce sector in India is intensifying, with players like IPO-bound Zepto and Swiggy Instamart aggressively expanding and burning cash to capture a market projected to reach $40 billion by 2030. Ecommerce giants Amazon and Flipkart are also increasing investments in this space, highlighting the growing strategic importance of quick commerce in India’s retail landscape.
Looking ahead, Blinkit aims to maintain its dominant position by focusing on sustainable growth without resorting to heavy discounting. The company’s strategy and financial resilience position it well to capitalize on the expanding market, even as competition from established ecommerce players heats up, according to inc42.com.