The Pant Project, an Indian menswear brand specializing in well-fitting trousers, raised ₹109 crore in a funding round announced in October 2026. Founded in 2020 by brothers Dhruv and Udit Toshniwal, the company plans to use the capital to expand its physical retail presence and broaden its product range, building on its digital-first origins.
Dhruv Toshniwal, co-founder and CEO, brought a business-driven approach to the venture, while his brother Udit, the creative director, focused on design. The brand was created to solve a common issue: trousers that do not fit well despite correct sizing. Leveraging their family’s textile background and technology, they developed clothing tailored to Indian body types. The Pant Project started as an online custom trouser seller and later expanded into ready-to-wear apparel with an omnichannel strategy.
The funding round marks a significant step for The Pant Project as it moves beyond its digital roots to compete in the premium menswear market. The ₹109 crore investment will support store openings and product diversification, positioning the company alongside other Indian apparel brands scaling physical retail. The founders’ focus on fit and comfort addresses a gap in the market that has attracted growing consumer interest.
The Pant Project’s next milestone includes launching new retail stores across India and expanding its product line beyond trousers. The company’s official website highlights its commitment to combining textile expertise with technology to serve Indian consumers better. The ₹109 crore funding round was confirmed in October 2026, underscoring investor confidence in the brand’s growth trajectory.