D2C food brand Anveshan has raised ₹150 crore (approximately $15.8 million) in a Series B funding round led by Vertex Ventures Southeast Asia & India, the company announced. The round included participation from the International Finance Corporation (IFC), Swiggy cofounder Sriharsha Majety, and existing investors such as Wipro Consumer Care Ventures, Titan Capital Winners Fund, Force Ventures, and boAt founders Aman Gupta and Sameer Mehta, according to inc42.com.
Founded in 2020 by Kuldeep Parewa, Akhil Kansal, and Aayushi Khandelwal, Anveshan offers clean and premium food products including ghee, cold-pressed oils, raw honey, and Indian superfoods like multi-grain atta, turmeric latte mix, and amlaprash. The startup sources its products from rural micro-entrepreneurs and processes them minimally using traditional methods. It sells through its own website, ecommerce platforms, quick commerce portals, and traditional retail outlets. The company reported an annual revenue run rate of ₹280-₹300 crore and aims to exceed ₹1,000 crore within 24-30 months.
The fresh capital will be used to enhance manufacturing capabilities, accelerate product innovation, and expand omnichannel presence. Anveshan also plans to invest in infrastructure, procurement systems, and advanced testing capabilities. A portion of the funds will deepen partnerships with procurement sources such as micro-entrepreneurs and traditional food producers, reflecting a focus on sustainable sourcing and rural engagement.
Anveshan’s Series B round highlights growing investor interest in the premium D2C food segment in India, where startups are increasingly focusing on clean-label and traditional products. The involvement of IFC and prominent industry figures underscores confidence in Anveshan’s growth trajectory and market potential. The company’s goal to surpass ₹1,000 crore in revenue over the next two to two-and-a-half years positions it among emerging leaders in the sector.