Midjourney has acquired the astrology app Co-Star, expanding its footprint in AI-driven consumer applications, according to techcrunch.com. The deal, announced on July 24, 2026, brings together Midjourney’s AI capabilities with Co-Star’s personalized astrology platform, aiming to enhance user engagement through AI-powered features.
The acquisition process involved integrating Co-Star’s existing user base and data infrastructure with Midjourney’s AI technology. Midjourney plans to leverage its advanced AI models to improve Co-Star’s personalized content delivery and user experience. The companies have not disclosed the financial terms of the deal but emphasized a shared vision for AI-enhanced lifestyle applications.
This acquisition highlights a growing trend of AI companies entering niche consumer markets such as astrology, where personalized content and predictive analytics can drive user retention. Co-Star’s established presence in astrology apps complements Midjourney’s AI expertise, positioning the combined entity to compete with other AI-driven lifestyle platforms. The deal follows similar moves in the AI sector where firms seek to diversify applications beyond traditional enterprise use cases.
Midjourney’s acquisition of Co-Star was confirmed on July 24, 2026, by techcrunch.com, marking a notable expansion in AI-powered consumer apps. The combined platform is expected to roll out enhanced AI features to Co-Star users in the coming months.