Tab, a new personal AI assistant, officially emerged from stealth with a $300 million valuation, the company announced Tuesday. Founded earlier this year by Brennan Erbz, Stafford Schlitt, and Ammar Amdani, Tab aims to help users manage everyday tasks like booking travel and ordering groceries through simple text messages on iMessage or WhatsApp, according to techcrunch.com.
Users interact with Tab by texting it as they would a trusted friend, and the AI assistant handles tasks directly using its own phone number, computer, and wallet. Ammar Amdani explained that Tab takes care of bills, bookings, calls, and reminders without instructing users on how to do these things themselves. Investors in the funding round include SV Angel, Valar Ventures, and American Spirit. The company is currently growing mainly through word of mouth and plans to launch a new product soon, techcrunch.com reported.
Tab joins a growing field of consumer AI assistants such as Instinct and Meta’s Muse, which focus on simplifying daily activities through AI. The market for personal AI assistants is becoming increasingly competitive, with companies racing to enhance AI capabilities. Amdani highlighted the personal nature of Tab, comparing it to trusted figures like family doctors or bankers who understand and look out for individuals, a role AI assistants are beginning to fill, according to techcrunch.com.
Tab’s emergence at a $300 million valuation underscores the rapid investor interest in consumer AI assistants. The company’s next product launch is anticipated to further expand its capabilities and user base, as stated by Amdani in the announcement covered by techcrunch.com.