Aysha Ameer, a 27-year-old Indian woman from Kerala living in Dubai, won a free studio apartment in the city’s newly launched 'Win Your Home in Dubai' campaign. The prize was provided by luxury property developer Binghatti as part of a citywide promotion organized by the Dubai Festivals and Retail Establishment. The campaign allows shoppers who spend at least Dh500 (around ₹13,000) at participating stores to enter a draw by scanning a QR code and uploading their receipt, according to livemint.com.
The campaign was designed to boost retail activity across Dubai by incentivizing shoppers with the chance to win a home. Aysha became the first winner of this initiative, which aims to attract more visitors and increase sales in the city’s retail sector. The draw was conducted after participants met the minimum spending criteria and completed the entry process through the QR code system. The Dubai Festivals and Retail Establishment collaborated with Binghatti to offer the apartment as the grand prize, reported livemint.com.
This initiative is part of Dubai’s broader strategy to enhance its retail and tourism sectors by offering innovative promotions. Similar campaigns have been used globally to stimulate consumer spending and generate excitement around shopping festivals. Binghatti’s involvement as a luxury property developer highlights the real estate sector’s role in supporting retail growth. The campaign reflects Dubai’s efforts to maintain its position as a shopping and lifestyle destination in the region, as noted by livemint.com.
Aysha Ameer’s win marks a milestone for the 'Win Your Home in Dubai' campaign, which is expected to continue throughout the year. The Dubai Festivals and Retail Establishment plans to hold additional draws and promotions to sustain shopper engagement. The campaign’s success will be measured by retail sales figures and participation rates in the coming months, according to livemint.com.