PepsiCo India announced its goal to have 90-100% of its drinks portfolio consist of zero-sugar or mid-calorie options. This shift is part of the company's broader strategy to address changing consumer preferences and health concerns. The announcement was made in October 2026, reflecting a decade-long trend towards healthier beverage choices in the Indian market, according to livemint.com.
The company has been gradually reformulating its products and launching new variants that reduce sugar content while maintaining taste. PepsiCo India’s leadership highlighted the importance of innovation and consumer education in driving this transformation. The company is investing in research and development to expand its range of healthier beverages and is working closely with retailers to promote these options to consumers.
This move aligns with a global trend where beverage companies are responding to increased demand for healthier products amid rising awareness of sugar-related health issues. PepsiCo India’s strategy mirrors similar initiatives by global peers who are reformulating portfolios to reduce sugar content. The shift also positions the company competitively in a market where consumers are increasingly favoring wellness-oriented products.
PepsiCo India’s target to achieve 90-100% zero-sugar or mid-calorie drinks in its portfolio is set for the near future, with ongoing product launches and reformulations expected to accelerate this transition. The company’s progress will be closely tracked through its quarterly financial disclosures and product announcements, as it aims to meet evolving consumer expectations and regulatory guidelines.