Wipro Consumer Care and Lighting has acquired TTK Healthcare's Good Home and Eva brands for ₹256 crore, marking its second acquisition in three days. This deal is part of Wipro Consumer's strategy to expand its home care and personal care portfolio, according to livemint.com.
The acquisition follows Wipro Consumer Care's purchase of the Philippines-based personal care company S Brands earlier this week. These moves indicate an acceleration in the company's inorganic growth strategy across both Indian and overseas markets. Good Home and Eva brands have contributed significant revenue to TTK Healthcare, strengthening Wipro Consumer's position in the sector, as reported by livemint.com.
This acquisition is notable amid increasing consolidation in the Indian FMCG sector, where companies are expanding portfolios through strategic deals. Wipro Consumer Care's India business spans eight categories including hygiene, home care, personal care, and wellness, making this deal a strategic fit. The move aligns with broader trends of FMCG companies acquiring established brands to diversify and deepen market reach, according to livemint.com.
Wipro Consumer Care's acquisition of Good Home and Eva for ₹256 crore was confirmed on July 23, 2026, adding to its growing portfolio and reinforcing its presence in the home and personal care segments, livemint.com reported.