Curefoods has launched a pilot for its budget food delivery app, MegaBite, in Bengaluru’s HSR Layout, offering dishes priced between ₹49 and ₹199. The app, available on both the Play Store and App Store, features meals from brands like Rolls On Wheels, Olio Pizza, Krispy Kreme, Eatfit, and Arambam. The company announced the launch on social media, highlighting no delivery charges or platform fees to attract value-conscious consumers, according to inc42.com.
MegaBite aims to serve digitally savvy customers by providing faster, more affordable, and convenient food delivery. While Curefoods has not disclosed details about the delivery and fulfillment model, the app currently operates only in a specific Bengaluru neighborhood. This marks Curefoods’ first venture into operating its own delivery platform, differentiating it from its previous reliance on third-party apps. The company declined to comment further on the launch when approached by inc42.com.
The launch of MegaBite comes amid growing competition in India’s budget food delivery segment, where companies are reducing fees and commissions to attract customers. Competitors like Rapido’s Ownly and Swiggy’s Toing and Swish Go are also focusing on affordable delivery options. Rival cloud kitchen operator Rebel Foods has long operated its own delivery app, EatSure, positioning MegaBite as Curefoods’ entry into a similar model aimed at capturing a cost-sensitive market.
MegaBite’s pilot in Bengaluru is a strategic move as Curefoods prepares for its IPO, signaling its intent to expand beyond cloud kitchens into direct consumer delivery. The app’s current availability in HSR Layout will serve as a testbed for potential wider rollout, with the company’s next steps likely to become clearer after evaluating initial user response and operational logistics.