D2CX Converge Kolkata, a founder-focused meetup hosted by Inc42 in partnership with Shadowfax, convened over 60 founders and ecosystem leaders to discuss scaling India’s next generation of consumer brands. The event focused on balancing rapid growth with profitability, omnichannel expansion, and operational discipline amid intensifying competition and evolving consumer expectations, according to inc42.com.
The event featured practical, operator-led insights on customer retention, operational efficiency, category expansion, and long-term brand building. Speakers included Aditi Murarka Agrawal, Cofounder of Nestasia; Devangi Nishar Parekh, Managing Director of Aza Fashions; and Karnika Bansal, Head of D2C Brands at Shadowfax. Discussions emphasized the importance of building resilient brands alongside acquiring customers.
India’s consumer brand ecosystem is entering a new phase driven by a growing base of 350 million online shoppers, including 19 million power shoppers who place 50 or more ecommerce orders annually. This growth is supported by rising digital adoption, expanding internet penetration, and increasing consumer spending, creating significant opportunities for new-age brands to scale sustainably.
Inc42’s ‘D2C 3.0: The Next Big Wave In Indian Ecommerce Report 2026’ underpinned the event’s insights, highlighting the evolving market dynamics. The Kolkata edition of D2CX Converge continues Inc42’s founder-first series aimed at sharing actionable strategies for India’s consumer startups.