Naïve, a startup focused on automating the administrative tasks of setting up and running companies, has raised $28.5 million in funding, the company announced this week. The round aims to accelerate development of its platform that streamlines the grunt work involved in company formation and ongoing operations, targeting founders and small businesses.
The funding round was led by a group of venture capital firms, with participation from existing investors. Naïve’s platform integrates multiple backend processes such as legal filings, compliance tracking, and financial management into a single automated workflow. CEO and co-founder Jane Smith explained that the product reduces the time and effort required for entrepreneurs to manage operational overhead, allowing them to focus on growth.
This investment comes amid growing interest in tools that simplify business administration, a sector that has seen increased startup activity and funding. Comparable companies like Clerky and Gusto have also attracted capital to automate legal and HR functions for startups. Naïve’s approach combines automation with an easy-to-use interface, aiming to capture a share of the expanding market for startup operational software.
Naïve plans to use the new capital to expand its engineering team and enhance platform capabilities, with a focus on adding AI-driven features. The company expects to launch several new modules by early 2027, according to its public statement, marking a key step in its product roadmap.