SuperLiving, an AI-native health and nutrition platform, has raised $7 million in a Series A funding round led by Lightspeed, with participation from existing investors Kae Capital and All In Capital. Founded in 2025 by former Meesho and Pocket FM executives Manavdeep Singh Grover and Gurjot Kaur, the startup plans to use the funds to enhance its AI capabilities and scale user acquisition across tier II and III cities, according to inc42.com.
The funding round follows an earlier $2 million investment from Kae Capital and All In Capital in January this year. SuperLiving operates an AI companion that offers personalized health and lifestyle plans by analyzing over 115 lifestyle parameters from user behavior. The platform integrates expertise from nutrition, fitness, skin, and lifestyle coaching into bite-sized courses and micro-content, available in multiple languages and around the clock. The new capital will also support expansion into adjacent lifestyle and preventive health categories, including diagnostics.
SuperLiving’s approach addresses growing demand for personalized wellness solutions in India’s smaller cities, where access to tailored health content is limited. The startup’s AI-driven model differentiates it from traditional wellness apps by continuously refining recommendations based on user data. This funding round positions SuperLiving alongside other healthtech startups focusing on AI and vernacular content to reach underserved markets, reflecting a broader trend of digital health expansion beyond metropolitan areas.
The $7 million Series A round led by Lightspeed marks a significant step for SuperLiving as it aims to broaden its product offerings and deepen penetration in tier II and III cities. The startup’s focus on AI-powered personalization and vernacular content aligns with its goal to build daily wellness habits for users across India’s diverse linguistic landscape.