At SaaStr AI Annual 2026, seven of the top 15 sponsors by lead engagement offered AI sales and revenue software, underscoring where B2B budgets are concentrated. The event drew over 10,000 B2B and AI founders, operators, and buyers, with Lightfield, Aurasell, Salesforce, Vivun, Artisan, Reevo, and Glyphic leading the pack in generating sales-related leads, according to saastr.com.
The sponsor engagement leaderboard ranks companies by the number of leads generated from attendees. Lightfield pulled 1,062 leads, Aurasell 1,046, Salesforce 1,027, Vivun 793, Artisan, Reevo, and Glyphic also featured prominently. This ranking reflects the high demand for software that supports selling other software, a critical challenge in the current B2B AI market, saastr.com reported.
The leaderboard reveals that the hardest problem in B2B AI is not building products but selling them. The top 15 sponsors cluster into three themes: building, selling, and running companies, with selling dominating nearly half the list. This trend highlights the growing importance of AI-native CRM, sales automation, and revenue operations tools in the sector, positioning sales enablement as a key investment area.
Replit led the overall leaderboard with 1,423 leads, followed by Lightfield and Aurasell. The event’s data provides a clear snapshot of where B2B AI buyers are focusing their budgets, emphasizing sales software’s role in driving growth. SaaStr AI Annual 2026 concluded with these insights on June 12, 2026, setting a benchmark for AI sales tools’ market traction.